Did you ever get the feeling after giving your 30 second pitch and handing out your business card at some meeting or network event that your pitch would be forgotten and your business card will most likely be thrown away? Whenever you attend some type of social gathering or network event most participants will likely handout and receive between 50 and 100 business cards. Your business card is an important part of your first impression and has a profound effect on how you and your company are perceived, no matter how well your pitch is presented. The reality is that most people will not remember the dozens of interactions without a reminder. The business card is that reminder, and without any effort to separate your business card from the competition you and your company will most likely be forgotten. Well plastic business cards can be a great solution to this problem.
Why Choose Plastic Business Cards
The easiest way to make your mark is with a high quality plastic business card. Why plastic? It is simple; for starters, anywhere from 90 to 98 percent of the business cards handed out in the everyday meetings that take place in the business world will be basic paper and very similar to each other. By presenting a plastic business card you immediately separate yourself from the competition in a positive way.
We all know the timeless adage that first impressions are everything. This is as true today as it was a century ago, especially when it comes to impressions made about about you or your company based on your business cards. When you have 30 seconds to present your company and brand, it makes all the sense in the world to put your best foot forward. Well a high quality plastic business card says a lot about you, your company, and your brand. At first, when the recipient has a look and sees the quality and detail that goes into your business card he or she will assume that you are prepared and take pride in your presentation. It would not be a far stretch to assume that this type of preparedness is your way of doing business.
Plastic also evokes an idea of high quality and luxury. It will be easy for the person to associate you and your product or services with a higher standard, especially when all of the competition does not present themselves in this manner. These types of higher quality associations or such a powerful first impression are simply unattainable with a regular business card.
A Modern Idea
Every company wants to be on the cutting edge and demonstrate that their products or services are the latest and greatest. What better way to demonstrate this than with a plastic business card. Plastic printing brings together modern technology and materials with innovative designs to connote the idea of modernity and leave a lasting impression on a client.
Another great feature of a plastic business card is that it instills confidence. Every time you hand out your business card you are going to feel confident that the recipient will be impressed. By displaying confidence in your appearance and demeanor your pitch will not only sound better, but your potential client will begin to feel confident in you and your company. Let’s face it, a positive and confident attitude is contagious.
Additional Marketing Advantages
Your plastic business card does not only have a profound effect on one person, because more likely than not if your business card is unique or cool they will share that card with somebody else. High quality business cards have a “sharing effect”, or simply people like to show it to others because it is impressive and a great conversation piece. Think about the countless dollars and unlimited hours of work spent on advertising; people will promote you and your company without any additional effort or cost on your part.
By choosing plastic you guarantee that your business card will be durable and long lasting. With paper it is so easy to bend or tear, or even have the ink smear or fade, whereas plastic business cards remain crisp and robust in color no matter what type of wear and tear it is subjected to. Plastic is waterproof, weatherproof, it does not smear, bend or fold, it will hold up over time.
Sometimes clients take months or longer to respond back to a potential vendor. You can be sure your number and contact details will be legible no matter how much time has passed. Whether the client needs the contact details for themselves, or to potentially pass the card on to someone else. Plastic is not only good for keeping your contact information in good shape when a client refers back to it for themselves, because this type of card is easily reusable, your business information can easily be passed on to potential new clients.
You can count on your cards looking crisp after sitting in any type of case, wallet, or purse over any period of time. You will not only save money from all the cards that normally would become worn or damaged, you can also feel confident that every time you dig for your card it will look great and not be crumpled or distorted when you hand it out.
The feature of durability also has another association effect. Clients will immediately associate you or your product with the idea of strong and durable. It could be that your products are tough or long lasting, as well as a good value, or that your services are constant, efficient, and will perform for a long period of time. These associations are not a far stretch and should be considered when you are thinking about the type of material for your business cards as well as the type of impression they will make.
Utilizing plastic offers design advantages that are just not available with traditional paper. For example, adding transparent areas to your card is not possible with paper. An example of this advantage, let’s say you are a window manufacturer, you can create a window in your design and make the panes clear as glass, whereas on paper that area would be white and wouldn’t allow you to bring your product to life. This is just one example of how you can have an innovative design that relates to a particular industry, however, there are likely countless other crafty design ideas that could be implemented.
Plastic is not only great for presenting your client with your company information and contact details, it is extremely versatile and can be used in many other ways. The quality and durability of plastic makes this a great product for gift cards, loyalty or membership cards, or some type of long lasting and reusable discount or promotional card. The design possibilities and the overall quality make plastic a great option for any type of marketing effort that requires a business card sized printing product.
Easy to Create
Last and certainly not least, plastic business cards are easy to design and print. You do not need a fancy graphic designer or a connection at a local print shop; they can be easily created from your personal computer or smartphone. If you do not have an existing design created from some of the more popular programs like Photoshop or Illustrator, you can simply choose an editable plastic business card template and just add some images and text. Once your design is ready you can have it printed and shipped in just a few clicks. With modern printing technologies many online printing companies make it easy to design and print the highest quality plastic business cards available.
There are so many advantages to promoting your company with plastic business cards. They instill ideas of high quality, durability, innovative and modern, and many other positive sentiments that can easily become associated with you, your product or brand. Plastic business cards are also long lasting, reusable, versatile, and a great marketing tool that can be an asset to any company. You can easily design and print your own set online and separate your company, product or services, and overall brand from your competition, and at the same time have a positive impact on your bottom line.
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