Clear plastic business cards have become a very popular option today for business owners, budding entrepreneurs, and executives looking to make a statement with their business cards. The reason they are so popular is because of the high quality of the product and the type of impact it can have on potential clients. Also contributing to the popularity is the ease at which these types of business cards can be produced thanks to modern printing technology. The only obstacle that most people face when ordering clear plastic business cards is understanding how a proof design will look after it is printed. Comparing the proof or mockup received before printing with the actual printed design of that proof is a great way for customers to get a better understanding of the product and take away a little bit of apprehension that they experience during the ordering process.
Whether you are going to your local print shop, having a graphic designer prepare your file, or you are designing it yourself online, before your order goes to print you will be presented with a final proof image of the design (most likely in a .pdf, .jpg, .psd, .eps or .ai file), or you will be provided with a mockup of a close approximation of how your card will look after it is printed. The issue with the proofing process is that even though you have an example, both options are slightly different from what the actual card will look like after it is printed. Looking at the proofing files along with the actual design printed will help outline these differences and help you make an educated decision when making your purchase.
Your Clear Business Card Proof Options
Here are the top three ways you will get your business card proof:
Both image file examples
Possible Mockup Example
The main differences with the image proof file is in two parts; the first is that any type of image file proof is either going to have a white background or a transparent background depending on the format that the file was received. The background of the design in these two file options will either be completely white or have a checkerboard pattern found in a transparent image. These options do not accurately demonstrate to the customer what the clear background will look like after it is printed.
The second difference is that the colors on a computer screen can be slightly different than the printed colors. The reason for the color differences is because computer screens can have different settings for resolution, brightness, contrast and color depth. The different color setting from device to device can affect the way your proof image appears. Below you will find the file printed from the 3 different proof options above.
Your Clear Business Card After Printing
The final printed file
The last thing to consider when looking at your proof is the affect a white backer can have on your file. The purpose of the white backer is to make the colors stand out more in the design. However, on lighter colors like the gray stripe in the example before and after you can see how the gray changes tones slightly. Adding the white backer also makes your colored areas a little less transparent so you will see through the design a little less. These are not big not differences but it is certainly something to consider when printing on clear plastic when deciding on your printing or design goals.
Printed Clear Design Without White Backer
Versus With White Backer
By knowing the subtle differences that can arise between the proof and the final printed clear plastic business card the customer can have a more predictable outcome in the ordering process. There will be less stress during the design phase and customers will have clearer expectations. This not only makes purchasing clear plastic business cards easier for the client, but it can also it lead to higher customer satisfaction.